Marketing
Portfolio
Petra Karlsson
Looking for a digital marketer?
Welcome to my portfolio. I’m a communication graduate who’s currently working with digital marketing at Oneflow. I created this site in order to express my view on marketing and communication and to show you my previous work.
My passion for marketing is based on its requirements for analysis and creativity. I have always loved to create. From having a successful blog at a young age, too currently creating, analysing and optimising campaigns for social media. For the past two years I have coordinated and produced content but also assisted companies in SEO and influencer relationships.
Please look around at my previous work.
Companies I have worked with
Recommendations
Portfolio overview
I’ve been a generalist at Oneflow for a long time, helping out with everything from the website to photography and campaigns on social media. Going from a start-up to a scale up and launching in new markets is still ongoing and I’m constantly learning new things as we continue to grow.
Marketing platforms I've worked with
Marketing & Creative Skills
EDUCATION
- Bachelor’s degree in Communication & Information Systems.
- Exchange semester in Economics & Media Belgium.
- Course in AI and digitization in organizations.
- Vocational Education in Online Marketing.
During my internship at Filippa K I was responsible for influencer marketing for the Soft Sport collection. Working with 70 influencer per month I analysed engagement rate, market segmentation based on followers and content suitability for the brand. Each month I wrote performance reports evaluating the paid and organic Influencer marketing strategy with data from Apprl, Google Analytics and Scope.