Education

From communication and information systems, to AI, Social Media and CRO. My background in communication and marketing is broad and believe I have a solid foundation for future specialization in some marketing area. Right now I’m looking for a developing opportunity where I can grow as a marketer and team player alongside other creatives and marketing nerds.

Higher Vocational Education Diploma Online Marketing

MEDIA INSTITUTE MALMÖ, sweden 2020-2021

SEO & SEM

Planning and running ad campaigns in search engines, content and display networks, and social media. Certification in Google Ads.

Web analysis

Certification in Google Analytics. Work in Google Tag Manager and Data Studio.

CRO

Conversion optimization and web analytics, A/B-testing

Other

Content marketing, Native advertising och Influencer marketing and Campaign Coordination.

Web production

Basics in HTML, Java, CSS. Knowledge around WordPress.

Social Paid

Facebook Ads Manager, E-mail marketing. Advertising on Instagram, Facebook & Google.

7,5 ECT COURSE IN DIGITIZATION AND AI FROM AN ORGANIZATIONAL PERSPECTIVE.​

LUND UNIVERSITY, SWEDEN 2020-2021

Technological trends

Technological trends and driving forces behind today’s digitalisation, background to AI. Technological development and exponential growth.

Use of AI and ML in businesses

Introduction to different types of AI and ML, use of AI and ML in businesses and organizations.

Human-AI interaction

Human-AI interaction and digital technologies and societal aspects of digitization and AI. 

Ethical aspects

Ethical aspects of digitization and AI. Final paper related to marketing and implementation of AI, power structures related to Facebook & Google.

30 ECT Exchange semester during MY bachelor's degree

GHent University, Belgium 2018- 2019

Creating Value using Social Media

Technologies and applications of social media management in different business domains. Skills to analyse the social media strategy of an organisation.

International Business

International business development framework through cases: Core concepts, functional issues and dynamics. M&A as a strategy of internationalization. Megatrends & disruption.

Culture Media Studies

Lectures that focus on the field of cultural media studies, the contextualization of the different perspectives and paradigms and research methods with illustration of the concepts used.

Environmental Economics & Management

The interplay between economics (and economic development) and environmental issues. An in-depth introduction to the principles of environmental and ecological economics.

Media Psychology and Sociology

How both classic and social psychological principles are
applied in the field of media and social media, and how media and the society are mutually dependent.

Applied Welfare Economics

Welfare state, government intervention, measurement of well-being, employment policies, social affairs policies.

Social Philosphy

Classic philosophical perspectives on democracy, freedom, justice and anarchy.

Economics of Development

How economic development affects poverty, human welfare and other factors in developing countries.

BACHELOR’S DEGREE MEDIA, COMMUNICATION & JOURNALISM​

UPPSALA UNIVERSITY, SWEDEN 2017-2020

Communication

Communication as my main subject. Courses in organizational communication, crisis communication and strategies related to pressreleases and more.

Final Thesis on Femvertizing

My final thesis aimed to examine how young woman interpret femvertizing messages from a Swedish razor company and to critically discuss the result from the perspective of commodity feminism. 

Information System & Digital Communication

Information system as my second subject. Courses in Web production (HTML, CSS) and interaction design and social media.

Media & Journalism

Courses related to media studies and journalism. Theories related to framing, discourses and power structures related to media.