Filippa K HQ, Stockholm

During my bachelor’s degree in communication I had an internship at Filippa K HQ in Stockholm. Working with influencer marketing for four different markets and assisting the production team during photo shoots, I gained experience within content production as well as social media strategies. 

I worked with platforms such as Scope, IconoSquare and Apprl and wrote monthly performance reports based on Google Analytics for the Soft Sport Instagram account. 

Moreover, I did a profound competitor analysis regarding influencer marketing on Scandinavian fashion brands and presented this for the marketing team. 

Filippa K is still one of my favorite brands within fashion and the experience has been a great frame of reference for my continued studies in online marketing. My letter of recommendation can be provided on request. 

"Petra is ambitious, loyal and detail-oriented. She worked with several different people and tasks during her internship and is really a problem-solver. I always felt confident when handing over new tasks. I would definitely recommend her for any position within marketing."
Alice Bremberg
Community & Partnership Manager Filippa K
"Petra showed great commitment during her marketing Internship at Filippa K. She contributed with a lot of joy, energy and great work ethic. Among other things she helped us with influencer marketing and assisted photo shoots. I would strongly recommend her."
Fanny Höglund
Marketing Coordinator, Filippa k
0 M+
Reach Influencers / Month
0 +
Influencer collaboration /Month


During the internship I assisted my supervisor with three different events. The Soft Sport community had different yoga sessions in Stockholm but also inspiring food events where @detoxlife (Johanna Ljunggren) explained how you could make healthy and nutrisious christmas food. 

Influencer Content Example

Working with 70+ influencers a month, the Soft Sport account gained a lot of User Generated Content. In every monthly performance report I incorporated examples of content from different influencers. Looking at the content Influencers are generating is also a great KPI for evaluating whether you can create long term collaborations.