MARKETING & PRODUCTION
Filippa K HQ, Stockholm
During my bachelor’s degree in communication I had an internship at Filippa K HQ in Stockholm. Working with influencer marketing for four different markets and assisting the production team during photo shoots, I gained experience within content production as well as social media strategies.
I worked with platforms such as Scope, IconoSquare and Apprl and wrote monthly performance reports based on Google Analytics for the Soft Sport Instagram account.
Moreover, I did a profound competitor analysis regarding influencer marketing on Scandinavian fashion brands and presented this for the marketing team.
Filippa K is still one of my favorite brands within fashion and the experience has been a great frame of reference for my continued studies in online marketing. My letter of recommendation can be provided on request.
During the internship I assisted my supervisor with three different events. The Soft Sport community had different yoga sessions in Stockholm but also inspiring food events where @detoxlife (Johanna Ljunggren) explained how you could make healthy and nutrisious christmas food.
Influencer Content Example
Working with 70+ influencers a month, the Soft Sport account gained a lot of User Generated Content. In every monthly performance report I incorporated examples of content from different influencers. Looking at the content Influencers are generating is also a great KPI for evaluating whether you can create long term collaborations.