Filippa K

MARKETING & PRODUCTION

Filippa K HQ, Stockholm
2019-2020

During my bachelor’s degree in communication I had an internship at Filippa K HQ in Stockholm. Working with influencer marketing for four different markets and assisting the production team during photo shoots, I gained experience within content production as well as social media strategies. 

I worked with platforms such as Scope, IconoSquare and Apprl and wrote monthly performance reports based on Google Analytics for the Soft Sport Instagram account. 

Moreover, I did a profound competitor analysis regarding influencer marketing on Scandinavian fashion brands and presented this for the marketing team. 

Filippa K is still one of my favorite brands within fashion and the experience has been a great frame of reference for my continued studies in online marketing. My letter of recommendation can be provided on request. 

  • Influencer Marketing (identifying new profiles, communication & follow up on result).
  • Working with the platforms Scope, IconoSquare & Apprl for identifying new influencers and analysing results.
  • Assisting the Production team during photoshoots, sample coordination and overall logistics.
  • Assisted the PR-department with agency- communication.
  • Competitor analysis regarding Influencer marketing on Scandinavian fashion brands.
  • Coordination of events, invites, communication and logistics.
  • Wrote monthly performance reports n Social Media acitivites through Google Analytics, Apprl & Scope.
"Petra is ambitious, loyal and detail-oriented. She worked with several different people and tasks during her internship and is really a problem-solver. I always felt confident when handing over new tasks. I would definitely recommend her for any position within marketing."
Alice Bremberg
Community & Partnership Manager Filippa K
"Petra showed great commitment during her marketing Internship at Filippa K. She contributed with a lot of joy, energy and great work ethic. Among other things she helped us with influencer marketing and assisted photo shoots. I would strongly recommend her."
Fanny Höglund
Marketing Coordinator, Filippa k
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Föregående
Nästa
0 M+
Reach Influencers / Month
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Influencer collaboration /Month

Events

During the internship I assisted my supervisor with three different events. The Soft Sport community had different yoga sessions in Stockholm but also inspiring food events where @detoxlife (Johanna Ljunggren) explained how you could make healthy and nutrisious christmas food. 

Influencer Content Example

Working with 70+ influencers a month, the Soft Sport account gained a lot of User Generated Content. In every monthly performance report I incorporated examples of content from different influencers. Looking at the content Influencers are generating is also a great KPI for evaluating whether you can create long term collaborations.