Instagram strategy

During my work for Read The Label I organized an Instagram giveaway between three brands: Residus, RDP Skincare and Read The Label. All content was produced and planned by me and I coordinated overall logistics. The main goal was to gain more followers on Instagram meanwhile give our current followers the opportunity to win luxurious sustainable gifts. All brands are making a difference in creating more sustainable products in each market, something that I personally find important. The giveaway resulted in increased engagement and organic traffic on our Instagram account. You can find the giveaway here.

Some Stories created for the Giveaway

Image from Residus
Image from RDP Skincare
Image from Read The Label
Image from RDP Skincare
Image from Residus
Image from RDP Skincare
Image from Read The Label
Image from Residus